Elizabeth Wang / April 2023 (Think With Google)
Navigate changing consumer behaviour with our guidebook
Explore our 2023 retail guide to learn about evolving retail landscapes & changing consumer behaviour.
Reach today’s cautious consumers
Brand loyalty is fading, with customers caring more about quality and customer service. Even with this change, Search and YouTube remain influential shopping resources for conscious consumers.
Be present in moments of discovery
As shoppers spend more time in the consideration phase, businesses can use elevated Search tools to inspire action and YouTube shoppable videos to turn viewers into customers.
Cut through a crowded marketplace
With global e-commerce expected to grow this year, it’s important to stand out and differentiate your business. Find out how Google’s AI, your app, and insights and reporting tools can help.
Embrace an omnichannel marketing strategy
Customers expect a consistent experience as they shop across the web, apps, and in-store. Give them resources online to find your brick-and-mortar store and use digital ads to drive in-store purchases.
Appeal to holiday shoppers year-round
People are shopping for holiday gifts much earlier in the year. Businesses should adjust their holiday campaigns to ensure they’re engaging customers before, during, and after the holiday season.