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People sought stronger connections in 2022 – here's why it matters to marketers today

Think With Google

While the world saw plenty of challenges in 2022, people responded with compassion for themselves, their neighbours, and their communities. Search interest for “organisations that support the community” rose 35% in South Africa while searches for “care of the environment” were up 200% in Kenya. The takeaway for brands? Prioritise actions over words.

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