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What you need to know about YouTube

From local trends to insights from our researchers, we've collected everything you need to take your video strategy to the next level.

Africa's unique take on short-form video

African audiences and content creators have a unique take on short form video. Marketers need to understand four key trends to tap into its growing popularity.

The shortcut to reach your customers

Research shows that 53% of Gen Z said they made a purchase after viewing sponsored short-form influencer content. Here are our tips to create powerful YouTube Shorts that convert your viewers into buyers.

3 YouTube creator trends viewers are loving

Looking to reinvigorate your storytelling on YouTube? Learn from creators, who are finding new tools to help them push boundaries and better connect with their audience.

-Think With Google

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